At Brillity Digital, we work with businesses of different sizes and industries that want better results from their paid ads. Let’s break down the most effective ways to make that happen.

Do I need to increase my ad budget?

Maybe… While increasing your budget can expand your reach, it won’t magically fix a campaign that isn’t converting well in the first place. Before you start pouring more money into your ads, consider optimizing what you have.

• Is your ad creative compelling?
• Are you giving your audience a reason to act by offering a limited-time promotion?
• Is it easy to convert on your landing page?
• Are you nurturing your leads? Or are you letting them go cold?

Once you’ve dialed everything in and start seeing improved performance, scaling your budget could be a beneficial move for powerful growth!

What kind of offers get more clicks and conversions?

Generally, most people won’t be enticed by CTAs like “contact us” or “buy now” the first time they see your ad. Try putting out value-driven, low-commitment offers that draw customers in.

• Free consultations
• Limited-time discounts
• Downloadable guide/checklist
• Free trial/samples
• Exclusive offers for first-time customers

Make sure that the next step is easy to complete and worth it to your audience.

What should my landing page look like, and how should it function?

A slow, confusing, or cluttered landing page is a huge reason why ad traffic doesn’t end up converting. Here are some characteristics of a high-quality and easy-to-use landing page:

• Loads in under 3 seconds
• Has a clear call to action
• Matches the theme/content of your ads
• Features testimonials or trust indicators
• Uses a clean and simple design

Your ads bring people to the door, but your landing page needs to convince them to step inside!

How important is it to have online testimonials?

Testimonials are incredibly powerful. When people click on your ad, they may be encountering your brand for the first time. It’s easy for businesses to talk about how great they are, but most of us want to hear from existing customers about their experiences. Testimonials, reviews, case studies, and star ratings can all help build credibility with your audience. Even displaying a few lines of praise from real customers can give new visitors the confidence to take action on your ads.

What is a lead generation funnel? Do I need one?

If you’re just sending ad traffic to your homepage or contact form, you may be losing leads.

 A lead generation funnel provides a structured experience that walks someone from:

1. Awareness – seeing your ad
2. Interest – clicking on your offer
3. Action – filling out a form or scheduling an appointment

Good lead generation funnels include:

• A tailored landing page
• An incentive or free offer
• A form or quiz to capture contact information
• A thank you page and/or a follow-up email or phone call

Funnels work by providing focus. They remove distractions and guide users to take a preferred action.

Should I run retargeting ads?

Retargeting ads are a great idea! Only 2-5% of people will convert the first time they visit your website. Retargeting campaigns on Google and Meta will help bring back warm leads who have already shown interest in your brand.

These individuals include:

• People who visited your site but didn’t fill out a form
• People who watched your video or clicked your ad
• People who abandoned their cart or session before completing 

Retargeting ads will help keep your brand top of mind and will encourage users to proceed with taking the next step.

What else can I do to improve my Google and Meta ad performance?

Here are some extra tips to improve your paid ads:

• A/B Test Your Ads: Test different headlines, images, videos, and CTAs. Even small tweaks could result in large increases in lead volume.
• Use Lookalike Audiences on Meta: Target people similar to your current customers or top converters.
• Track Everything: Use Google Tag Manager, UTM links, and Meta’s pixel to gather useful information on which of your ads is driving results.
• Improve Your Website’s Mobile Experience: Most ad traffic will be coming from mobile devices. Optimize your forms, speed, and readability for mobile!

Are you ready to turn your clicks into customers? If your Google or Meta ads aren’t generating the leads you expected, Brillity Digital can help! Our expert team will review your funnel, ads, and strategy and build a campaign that converts. Contact us today!

That’s why optimizing your Google My Business listing is so important. This is your chance to control how your business is represented online, and the more information you provide, the better.

In this post, we’ll give you six tips for optimizing your Google My Business listing. Follow these tips, and you’ll be well on your way to increased online visibility and higher customer traffic.

What Is a Google My Business Listing?

A Google My Business listing is a free and easy way to create a listing for your business on Google.

It includes your business name, address, phone number, and website URL. And it helps your customers find you easily on Google Maps and Google Search.

Why Does It Matter?

Your Google My Business listing matters because it’s one of the most important factors that Google uses to determine how high you rank in local search results. Today, customers are 2.7 times more likely to find your business reputable if your business profile is complete. 

In fact, this is so crucial that if you’re not listed, or if your listing is incomplete or outdated, you’re likely to lose out on potential customers. Any customer who can’t find you is a customer you’ll lose.

So how can you optimize your Google My Business listing? Here are six tips:

(1) Upload Lots of High-Resolution Photos

When customers search for businesses online, they want to see photos of what you offer. So it’s vital to upload lots of high-resolution photos to your Google My Business listing.

The more photos you have, the more likely customers will stop and take a closer look at your business. And the better your photos look, the more likely they’ll be tempted to visit your business in person.

So make sure you snap photos of your products, storefront, team, and anything else that will give customers a sneak peek into what it’s like to do business with you. And don’t forget to keep them up-to-date—Google loves fresh content!

(2) Use Your Actual Business Name and Use It Consistently

Claiming and optimizing your Google My Business listing is a great way to put your business on the map. Literally.

Make sure to use your actual business name as your listing name. This will help customers find you when they’re searching on Google. You’ll also want to add as much information as possible, including your website, hours of operation, and contact info.

The more complete your listing is, the better your chance of being found by potential customers. So take the time to fill out all the information, and keep it up to date!

(3) List a Local Phone Number

Another important thing to remember is to list a local phone number. This helps potential customers know that you’re a local business and that they can reach you easily.

Ideally, you should also list a toll-free number, but make sure the number is answered during business hours. You don’t want people getting frustrated because they can’t get through to you.

(4) Write a Compelling Description

Now that you’ve claimed and verified your Google My Business listing, it’s time to start optimizing it. One of the most important things you can do is write a compelling description.

Your description should be around 100-200 words and tell the story of your business. What makes you unique? Why should customers choose you? What are your core values?

Be sure to include keyword phrases throughout your description, and make sure it’s typo-free and easy to read. If you can hook people with your story, you’re well on your way to success.

(5) Always Respond To Customer Reviews

Are you responding to customer reviews?

If not, you should be. Reviews are a great way to show your customers that you care about their experience and are committed to providing top-notch customer service.

Plus, responding to reviews can help improve your business’s ranking on Google. So it’s a win-win situation.

The best way to respond to a review is to thank the reviewer for their feedback and then address the issue they raised. Be sure to keep your responses brief and to the point.

(6) Utilize The Special Attributes Features

As you work on your Google My Business listing, be sure to make use of the special attributes features. This is a great way to showcase what makes your business unique and can help you attract more customers.

Some of the attributes you can use include:

• Your business location
• The type of business you are
• Your hours of operation
• The products or services you offer
• Your website and phone number

Filling out these special attributes gives potential customers an even better understanding of your business. It creates more trust in your brand by positioning you as a real local business that’s easy to visit and connect with. And in the end, isn’t that the goal?

Don’t Forget: You Still Need to Optimize Your Website for SEO

Now that you understand the basics of optimizing your Google My Business listing, let’s talk briefly about your website.

One of the best things you can do for your website is to optimize it for SEO (Search Engine Optimization). This means using the right keywords and ensuring your website is easy to navigate. You also want to ensure your website is mobile-friendly, since more and more people are browsing the internet on their phones.

And don’t forget to add a link to your Google My Business listing on your website! This will help potential customers find you online and increase your chances of ranking higher in Google search results.

Get Help from an Experienced Digital Marketing Partner

As a local business, it’s important to make sure your Google My Business (GMB) listing is accurate and up-to-date. A GMB listing can help you reach more customers and grow your business. If you have any questions or are interested in working with us to manage your local listing, reach out to us to learn more.