Services
Overview
A hormone health center had a sought after service, but their growth was stalled. They needed a marketing strategy that would increase leads across all franchises and take advantage of national interest.
0%Increase in Total Website Clicks YoY
0%Google Ads Average Conversion Rate Since Launch
0%Nonbranded Impressions Increase YoY
THE CLIENT
Castle Rock Hormone Health
Castle Rock Hormone Health came to us with 10 established clinics. They had a growing population of interested potential clients, but their business growth was stagnant. They needed a marketing strategy that would increase leads across all franchises: a turnkey solution that could be replicated as they grew.
THE PROBLEM
Getting Past Stalled Growth
Having such a large, complex system of franchises made it challenging to grow consistently across each one. They lacked a proven lead generation system that each franchise could follow.
Their website wasn’t designed to present professionalism and credibility of their team. It wasn’t converting and didn’t provide adequate information.
Castle Rock Hormone Health needed a strategic mixture of digital tactics to reach their ideal clients across the country and bring in leads for each of their locations.
OUR APPROACH
Comprehensive Strategy for a Growing Business
We redesigned and updated CRHH’s website. The more professional website converted leads brought in by optimized Google Ads and strategic SEO.
For their CRM, we researched better options to use across a complex business. Then we migrated to a new CRM to facilitate reporting, marketing, and operations with ease, optimizing these processes for a complex business’s needs.
THE RESULTS
Repeatable Growth Across Locations
By using our custom strategy, we achieved the following:
- Total website clicks increased 167% YoY.
- Nonbranded impressions increased 802% YoY.
- Nonbranded clicks increased 642% YoY.
- Organic search website traffic increased 162% YoY.
- We achieved a 21.3% Google Ads conversion rate.
- We decreased Google Ads Cost-Per-Lead 85% over four months.
It’s very helpful to have a well-built, well-rounded team with expertise in multiple things. With a really good website that indexes well and is very searchable, we saw hundreds of percents growth month over month with web traffic increasing, and the way the Google ads were managed gave us very high-intention prospects booking appointments.
Chris Stolzman
Castle rock hormone health
Castle rock hormone health