Services
Overview
A physical therapy business needed to standardize the digital presence of 17 franchises around the country, including a plan to reach the right consumers directly because they’re cash-based, out of network, and a higher end service.
0%Increase in Conversions Over 2 Years
0%Increase in Organic Search Traffic Over 2 Years
0%Increase in Google Impressions YoY
THE CLIENT
Onward Physical Therapy
Onward Physical Therapy is a nationwide physical therapy practice focused on personalized, hands-on care. They specialize in eliminating pain and enhancing performance through their physical therapists’ comprehensive offerings.
They regularly add new franchises around the country, and need to be able to add new locations efficiently each time.
THE PROBLEM
Reaching the Right Clients
Onward needed uniformity in the digital presence of 17+ locations. They also needed a plan to reach the right consumers directly because they’re cash-based, out of network, and a higher end service. This would require building a system to reliably increase leads.
Onward Physical Therapy needed a marketing agency that could grow their local and corporate SEO, bringing in the right clients across their growing business.
OUR APPROACH
Optimize for Search Engines
We used local SEO to bring attention to each franchise and boost their rankings in search engine result pages.
We implemented an SEO plan including a mixture of site optimization, content creation and backlink acquisition to improve keyword rankings and traffic.
THE RESULTS
Outstanding Growth
By using our custom strategy, we achieved the following:
- Conversions increased 99.8% over two years.
- Organic search traffic across locations grew an average of 125.6% over two years.
- Total local listing impressions grew 54.9% YoY.
- Google impressions increased 59% YoY.
“We are a small physical therapy private practice that relies significantly on word-of-mouth referrals, but ever since working with Brillity, they have helped us climb the search engine list for ‘physical therapy near me’ and over the past 6 months, we have noticed a significant influx in our online referrals for our clinic.”
dr. Ellison Melrose
Onward physical therapy fort collins
Onward physical therapy fort collins