Services
Overview
A cabinet refacing and resurfacing company needed to get in front of their potential clients while showing off the uniqueness of their services.
0Google and Meta Ads
Resulted in 8x ROAS
0%Conversions increase YoY
0%Increase in Impressions from PPC YoY
THE CLIENT
Summit Cabinet Coatings
Summit Cabinet Coatings is a locally owned business in Fort Collins, CO. They specialize in cabinet refacing and resurfacing, a way to upgrade your cabinets without buying all new ones.
THE PROBLEM
A Drop in Leads Meant a Need for Change
Before Brillity was hired, the company was seeing a drop in leads – they needed help diagnosing the problem and turning things around.
Summit Cabinet Coatings needed a reliable PPC strategy to regularly bring in quality leads.
OUR APPROACH
Bring Traffic to a Converting Website
We identified strategic keywords and messaging that would draw customers’ attention and help them understand the uniqueness and quality of Summit’s offering. We updated the website to better explain Summit’s differentiators and make it easier for customers to contact them.
We built a Google Ads and paid social strategy around the keywords and target audience that would drive traffic to an optimized landing page designed to convert.
THE RESULTS
Measurable Improvements
By using our custom strategy, we achieved the following:
- Website traffic grew over 63% between March 2024 and March 2025.
- By optimizing our Google Ads over time, cost per conversion decreased by $30, conversions more than doubled, and conversion rate increased 1.8%.
- Between Google Ads and paid Meta ads, we achieved an 8x ROAS.
Our cost per lead is way down, and our return on ad spend is up. It’s great. We’ve been able to grow our top line, grow our bottom line, hire more employees...Working with Brillity is great. I get monthly meetings with them that are super useful, super data-driven which I really value. They’re super responsive with emails in between.
Jeremy Hunka, Owner